Showing posts with label Business. Show all posts

What is SEO Digital Marketing Basics Services Meaning in Web Design Tutorial

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What is SEO digital marketing Basics Services Meaning in Web Design Tutorial - https://youtu.be/UIBkMlAzXZU

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6 Advantages of Social Media Marketing For Your Business

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social media marketingIn the past few years, social media marketing has started to acquire a very important role in the online world. With around 2 billion people using social media, there’s no denying that many companies are trying to create and pursue a loyal following on social media. That’s what really makes a difference and why social media marketing is indeed a thing that you should focus on as fast as possible.  The benefits of social media marketing.

More exposure for your brand

The major benefit of social media marketing is that it helps you get more exposure for your brand. The great thing is that the exposure is very large, especially with so many people using social media on a daily basis. As long as you take your time you will be more than impressed with the results and the value that you can obtain here!

You get more traffic

Traffic is crucial if you want to sell items and generate a loyal following. You should always try to talk with your customers and encourage them to visit your website. Most of them will do that and you definitely need such followers if you want to acquire the best possible experience and results in the long haul.

You gain marketplace insights

Finding good marketplace insights usually costs a lot of money, with many companies being focused on this alone. Yet with some good social media marketing services you never have to worry about that ever again. That’s what makes this type of service very helpful and the results you get here are indeed going to impress quite a bit in the end.

Affordable

A thing to note about the social media marketing services is that they are affordable. You don’t have to spend a lot of money, but they do provide a great set of results. They bring you quality and value, all while keeping the costs very low. That matters a lot and the experience will be worth it.

You increase brand loyalty

One of the main targets for any brand is to generate a loyal following. It’s really hard to do that, but most of the time you shouldn’t worry that much as a loyal following can be acquired via social media marketing and a good set of services.

Customers are happy

People always want to feel that you deliver them a great set of results. They want to feel appreciated and social media marketing allows them to feel that way. It enhances customer interaction and it helps take the experience to new heights very fast. It’s definitely one of the best investments that you can make for your business.
You should consider investing in social media marketing as fast as possible. This is one of the best investments you can make, as it helps deliver an outstanding experience and the outcome can be very well worth it. As long as you are working hard to promote your business and you want to obtain a really good experience, social media marketing is the right fit for you!



from Zion Port http://bit.ly/2j1vV21
Social Media, personal branding, social media marketing

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Building Your List with Paid eZine Advertising

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Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for? This can be a wise method, but with ifs and buts.

For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZines subscribers constantly practice a buying habit until you put some money to find out.  Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.

Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscribers attention by giving a free or risk-free product or offer through your ad.When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.

While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.



from Zion Port http://bit.ly/2jiB0mq
Advertising, seo, ezine, internet marketers, mailing list

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What is Panda and Penguin?

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seo-services-consultant-seo-bannerWhat makes Google so great is the value that they deliver to people who uses them.  We tend to trust the information to be fairly reasonable to what we are searching for.  Because of search engine, sentry’s called: Panda and Penguin.  This wasn’t always the case but they have made strides to changing that.  The science behind what makes Google work is very simple really.  Now if you’re getting into digital marketing or you want to be a seo specialist you’re probably hearing the terms, Panda or Penguin thrown around.  What do they mean, are they important to your online success and what can you do about it?  Firstly, I don’t know this for sure.  In real life, I know penguins are fairly safe.  They’re curious about us.  As for a Panda, I wouldn’t recommend trying to pet one in the wild.  Though this isn’t what we mean when we talk about these creatures.  We’ll get into that.

Here’s what made Google unique.  When they began the creators noticed something about the web at the time.  They learned the value of links.  This is how they deemed a website was valuable.  They realized here is a website that has 100 links from 100 different websites.  Then they’ve noticed how another website in the same category is only getting 20.  So, Google said, “The website with the most links must be the most important.”  So they created their spider-bot to start crawling the internet.  If they found a website that had a link, one part of the agent will continue to scan the website and a part will follow the link and repeat the process.

For every page they find, they’d index it while noticing how many links are pointing to it.  This is how they’ve determined value.  As time went on people learned that if I just threw a bunch of links to my website I’ll rank higher in Google.  I personally learned about SEO in 2010.  In 2011, I started to become a little more business oriented with it.  Yet, early on I felt a link from a website that people frequented were more valuable.

Meaning, if I had a link from CNN.com would be more valuable to me than 1,000 websites I just made up today and threw those links to my website.  Only because I figured if an article is being read, a person might also want to take action also.  This isn’t to say I have any articles from CNN.com but a lot of articles come from “authoritative” domains.  I cared to go for high traffic websites to do business with them.

Somehow working even back in 2010.  I remember having about 70 websites I’d do business with at any given time.  I’d write an article or have one written and I would guest post on these places.  This is how I started Zion Port before it existed.  This practice is still used today, I just have more resources now.  So, for an agreed price, I’d do my SEO by promising at least 4 links from reputable websites is what I called it.

In the year, 2012 Google rolled out Penguin.  This was a program designed to take care of one thing.  Links.  When Google learned that people were easily gaming the system by simply throwing links at a website and you can easily rank questionable websites with their search results.  Well, the good news is SEO agencies (unlike my own) used this to their advantage of course.  They were able to charge the same thing as I do and offer you 4,000 links each month.  The reason why this is good news is because even though this happened, you were able to saturate Google with more stuff and not just “questionable adult material.”  That being said, Google figured out how these links were being acquired and from where.  People used what are known as link farms.  It’s essentially mini-websites and all it has on it were links.

A massive backlash went out across the internet and businesses lost their top positions on Google and this caused a considerable uproar.  You were either not on the first page of Google or not on Google at all.  Google released guidelines as to how the search algorithm works and they called it Penguin.  Where it was no longer about how many links you had but the quality of the links.  Not to boast but I believe I can, but none of my clients in the past or present has ever suffered a penalty from Google.

Then Google released this thing that they like to rank websites that have content.  If you’re a website with content then Google wants to reward you.  Of course, this was soon taken advantage of.  Zion Port knew this but we never waivered.  We said, “Let’s just keep writing relevant topical content and distributing them to our partners.”  We also realized as Google’s Penguin was updating that it seemed to get smarter and smarter with the links that we figured well it’s a matter of time when they’ll expand that to include poorly created articles.

No sooner than we’ve spoken they’ve released a whole new algorithm and called it, Panda.  A lot of our competitor’s clients left them when they learned how the tactics they were using weren’t quality based.  For a time it was good until it wasn’t.  Zion Port never took the approach, let’s market for Google.  We’ve taken the approach let’s create the internet that we can enjoy.  If I want to read quality articles, then let’s create quality articles.

On the same note, the reason why these agencies burned out because they wanted to deliver speed to their clients.  There are always interesting loopholes in the Google algorithm that you can take advantage of that will rank a website super fast but time has told us that Google quickly learns of that loophole and corrects it.  So we always tell our clients, because we want to do right by you.  We don’t sell get rich quick, what we offer is quality and we build you up and it takes time for us to do that.  Which is why you’ll see our campaigns are recommended for 6 months.  Because it’s a safe steady progression that will make you Google-proof at some point.  Now, there are keywords that we target that will rank super fast and others that are extremely stubborn.  That generally deals with the competitive nature and some other factors.

We have turned down a lot of business because the client wants fast.  Do we know methods that will do it?  Probably, will it be a lasting method and will it hurt them in the end?  Again history in such a short time that fast growth through sketchy tactics is never good.  If we do things right, you’ll be safe!



from Zion Port http://bit.ly/2iVb9Du
seo, Google Algorithm, Panda, Penguin

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Pay Per Click Advertising for Small Business Done Right

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pay per click campaigns for small businessPay Per Click does have a lot to offer you when you use them in your paid advertising efforts.  You can still get a lot of bang for your dollar.  Firstly, our pay per click for small businesses campaigns are unique on so many levels.  One of the things about PPC is that it’s a massive beast.  Sometimes I forget just how much work tends to go into it.  A lot of times why PPC or any paid advertising service gets a bad rap is because a user doesn’t get good results.  Chances are a person is doing it by themselves.  Because hiring an agency might be too expensive for them.  That can be a matter of conjecture.

Hiring the wrong agency is too expensive.  Doing it by yourself can be too expensive unless you know what you’re doing.   Not hiring Zion Port to do your paid advertising campaigns is also too expensive to ignore.  Google is often changing their interface for PPC, but not only that if you don’t know what you can do with PPC for one you’re going to end up blowing all of your budgets.  There is a lot of things to consider when taking on this task.

Not to mention that Adwords have extensions and when Zion Port finally gets a client that allows us to take on their advertising campaign we have so much to clean up and before the hour is over you can generally see why the campaign never worked.

What makes Zion Port Different?

Let’s not focus on how we’re different.  Let’s focus on why we are different.  Because at the end of the day you care about one thing, “RESULTS.”  Which is what we deliver time and time again.  We usually get a client that’s about to throw his (her) hands upon PPC and Zion Port becomes the last resort.  In their minds, a client would think, “If they can’t do it” then PPC is no good.

What tends to happen is the client starts with a high $3,000 budget and on the first month make back only $1500.  They put in an extra $500 for the following month and only make back $1,000.  What keeps them from making it all back is a lot of variables.  Each client has their own set of issues that were never addressed or they never knew about it.   So usually they’ll approach us with that $1,000 budget and ask if we can work with it.

Over the years our skill and experience have shot through the roof.  Zion Port launched in 2013 but I’ve been in the internet marketing industry since 2011.  In the two year span I’ve started to put together a team of professionals like myself before I decided to give us a name.  By the first official year, we’ve perfected a process across the board so I can say since 2014 every PPC campaign we’ve taken on, the client received a full ROI in the first to second week of the campaign.  With very little of that budget spent at the same time.  When a client views the dashboard that we give them, they’re able to see the progress in real-time.  Again by the second week we’re always getting a call where they’ll say I just made $1.5k and more and you’ve barely scratched a quarter of our budget.

Again, it’s not a matter of how we’re different.  It’s a matter of why we’re different.  If you’re still having a hard time overcoming your paid advertising campaigns.  Talk to us.  I’m sure we can help.



from Zion Port http://bit.ly/2i2gc1G
Advertising, Pay Per Click, PPC

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User Experience is Important for SEO

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clean web designUser experience is something that shouldn’t be an afterthought when you design your small business web design project.  People will appreciate a clean design and it’s possible to have a poor experience at the same time.  When the experience is poor it tends to provoke an unhappy response with your visitors.  They may not protest but they’ll do the next worse thing that you’d want them to do.

They’ll leave the website.  Back in 2015, I talked about how having a clean web design is important for that year and beyond.  It still is but the further step to the message when entering into 2017 is that the experience has to match the visuals.  This means the buttons, links and videos have to work.  People will tolerate at least one or two error pages before they give up on the site.  Personally speaking, I’m off of the website at the second error page.

When designing a website my team and I start with the inner pages and contact page first.  Then we have to determine which page is the most important to the least important.  Pages like: About us, Services, Products, Pricing, Blog, Testimonials and more.   Then if the pages had sub-pages we then have to do the same thing there.  Example, if you have 5 different services that you’re wanting to offer.  We try to use the information from our questionnaire to tell us if there is one service you’d really like to capture more leads for.

The entire experience for the user is then a natural one.  If you’re a dentist and you’re really wanting to focus on cosmetic dentistry.  It’s not that you don’t do everything else but sometimes you want to focus on your cash cow.  There’s no shame in that.  So we know that if we also marketing for your website that the design of the website will focus heavily on cosmetic dentistry because these are the clients we are focusing on in the campaign.  We know this if I’m looking for cosmetic dentistry the website has to tell me I’m at the right spot.

The user experience has to be flawless with the design otherwise it might well-dressed pig.  So when I’m going to call you if I’m on the phone or send you a message if I’m on the computer or tablet.  These have to work or else I click the back button to the next user down the list.  Which will hurt you in the long run.

Think Like Google

If someone asks you for advice and you direct them to “Point A” for a good solution and you do this ten times over.  You learn later that “Point A” provide a really bad experience.  What will you do now when someone asks for the same advice?  You stop recommending “Point A.”  Generally, your credibility is on the line for one.  Because if people learn that you’re giving out bad advice, no one is going to want to deal with you and you know it.  Google operates the same way.  The moment they learn that they are providing a website that isn’t a good experience or good design they will de-rank your website from the search results.  They will not remove you but you’ll lose first-page ranking results.



from Zion Port http://bit.ly/2hH3HIA
seo, Websites, User Experience, Website Design

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Personal Branding is the Secret Weapon for 2017

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Personal branding is really taking off as a way to get the word out.  Because it’s a face to the name.  A lot of big names have been doing this well.  If you think about Steve Jobs or Bill Gates immediately you think of tech giants.  Yet, this isn’t the personal branding I’m referring to.  This is about selling you the entrepreneur.  Who are you, and why we should care who you are?  When you think of branding you’ll easily assume I have to put my logo all over the internet to get noticed.  People are into people.  You’ll always get a connection with a person but a business is still just a business.

When I make deals with a client whether it’s in person or through a conference video call.  It makes the service more tangible.  Because now they know they are doing business with David Morgan the owner of Zion Port.  My business is just a formality.  When you do personal branding you’re building trust.  Not with Google or any search engine but with the person you’re doing business with.

We think of business as being an agent of an automated call system.  You call into the bank for a question, and the first thing you get is a computer.  What is the one thing you want, to talk to a real person?  We understand business is the business.  The barebones metric is that we want the person.

This isn’t about personal branding just so you can sell.  We get to know who you are and because of that it’s easier for your clients and new clients to want to do business with you.  In 2017 there will be a wave of personal branding and its important you’re in the mix.



from Zion Port http://bit.ly/2hLyrZZ
seo, branding, personal branding

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Secret Google Search Tips for First Page Results

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google search tipsBeing in the Search Engine marketing industry you get a person that want’s to cut corners.  I don’t mind providing free information.  I can share with you how we do a good job and honestly, anyone can do SEO.  You don’t have to pay an agency and it seems like I’m trying to take the food out of my mouth but that’s not the case.  Just being factual.  Zion Port is the best seo company that money can buy and anyone can do what we do.  There are a few advanced things that you can do, but there are basic tactics that will take you a little bit further.

Before I go into that let’s talk about why people pay for an SEO agency.  It’s called “time-consuming.”  SEO takes a great deal of time.  To write a proper article here’s what I do.  I have to take the time to research what’s the trending topic.  What’s the best keyword to focus on?  Even in this article, I had to ponder on the three tips.  Why I think they are important and more.  That is essentially an hour of time.  Once I’m done with this article I have to start marketing it.  It will take another hour of time.  That’s just this article.  I have one more article to do.  So, rinse and repeat the process.  It’s a four-hour process.  Even if your work your own business.  You don’t need two-four extra hours of work to take you from your day.  It’s where an agency comes into place.  Because there is so much more that has to be done just to top the day off.  I always say when it comes to doing SEO a person don’t have time to do two jobs.

Here is a crucial Google Search tip that will help your search engine results.  I had to go over the clients for the past year and I realized what seemed to be trending with the clients that we come across.  So, there are at least 10 things that I found and I wanted to address at least one of them today.

Website Load Speed

This is a silent killer of websites.  Google will rank the faster relevant sites first.  Because Google wants to be fast.  Think about it this way.  It takes 1 second to search and 1 second to load the results.  How fast do you want the website load?  1 second.  There have been many reports of demoted websites because of website speeds.  Here’s the thing.  Let’s assume you have a competitor that’s identically optimized in keywords and everything with your website.  Except your competitor would take me 1.1 seconds to load the website and your website loads at 1.5 seconds.  Google will put your competitor above you for that very reason.

That seems a bit extreme but a slow website provides a poor experience.  I can provide stats here but I’m not going to.  I will say this what is to be known is you have 3  – 5 seconds to capture your visitors with your message.  If 3 of those seconds are with them loading your website this means now you have 2 seconds with your message.  Now here’s how it works with Google also.  If you have Google analytics on your website which you should there is a timer that starts counting the moment the page is fully loaded.  So once 3 seconds is done and a person backs out of the website by the 4th second.  Google will register this as people being on your website for 1 second and then back out.

So not only is your website slow and giving me all this time to wait to load I might wait for the website to simply load just so I can back out anyways.  If this happens enough times Google will de-rank your website for providing a poor experience to people.

The way we at Zion Port like to design a website is to compress everything.  Our mind-frame is kind of an old school one.  Which is treat every visitor as if they are on a 56k dial-up modem or better yet that they are on a 3G network.  This means I have to assume you’re on a cellular connection.  When I think of it that way if I can get the website load nearly instantly even as if it were on a very slow network that it will please everyone.

Another thing that might make the website slow is where you have it hosted.  This might make things out of reach or too technical but the physical location of your website is actually a factor.  Because we don’t know where you or your visitors are having to retrieve your website data.  There are a few ways to approach this.

When we work with our clients on a web design and management service one thing we ask is, “Who is your audience and where are they located?”  Because we work with to web hosting services at any given time when we host websites.  I’ll share one of them at the end.  Basically, why this matter because if we’re working with a client in Australia then we will host the website on an Aussie server.  If we are working with a client in the UK we’ll host the site over there.  And this matters tremendously.  Of course, if you’re in the USA and so is your audience then we’ll host it here.  For a more technical, If you have a global audience, we host the website in the USA but we have approximately 15 virtual servers scattered across the world and the main purpose of that is to pull a snapshot of the website to distribute your website to all of those servers, but your audience only pulls from the closest server.  It’s flawless and it works.

So let me end on a happier note on providing solutions.

For hosting we recommend “http://bit.ly/2hn8Gyh;

And to check your website speed go to “Pingdom: Website Speed Test.”  This is an important free tool.  If you work with Zion Port on your SEO project we’d perform a speed test here also.  Keeping us on the same page.  If you don’t work with Zion Port then make sure which ever agency you go with addresses the issues on the speed test.  If they avoid this topic then that should be a red flag for you.

Stay tuned I have more Google Search tips to share with you.



from Zion Port http://bit.ly/2hFCplo
seo, hostgator, pingdom, website speed

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Local SEO and What Does it Mean for Your Business?

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local seo services for small businessLocal SEO is about getting more exposure for your business.  The more people that find you, the more chances you have to score a new client.  Zion Port provides the best local seo services for small business in Milwaukee, WI.  To put it plainly, we dominate the search engines on your behalf.  Not to plug the business here but to explain why such a service is important.  People are looking for your product or service online right now.  Google is only going to deliver who they think should be listed first.  Whenever a person is looking for your product or service they will go with one of the first three websites provided by Google.  A small handful venture further down but if you’re not in the top tier positions of the search engines you’re not going to get a visitor.  If you don’t get a visitor, you are losing out on a potential client.

I am doing Local SEO for a landscape contractor.  When I asked him about the cost of a service.  He told me his smallest project will cost a client $1,500.  It’s a weekend challenge.  He spends $200 for supplies.  He spends $300 to have a friend help him.  How much does the man pocket for himself?  You’ve guessed correctly, $1,000.  Just from a weekend job.  So I put the question to him if you’re not getting the call what else aren’t you getting?  It registered for him that he’s not getting $1,000 either.

He started to realize what Local SEO meant for his business.  It means he can make $1,000 a week.  Giving him $4,000 a month.  So how much does Zion Port charge for our Local SEO services?  We literally start with a very low offer that we call our introductory price of $800/mo.  So, let’s go back to our landscaper.  After he pays his friend and Zion Port, he is making $3,200 each month.   What does Local SEO mean for his business?  It means $3,000 profits each month.

It’s more than just profits.  By the fourth month, he started to think differently.  He found himself being a boss.  He’s able to charge twice the amount for the same level of work.  He’s able to save more money because of the kinds of clients he gets, he’s able to perfect a process.  So he’s able to buy a lot of the materials in bulk for less.  Giving him the opportunity to hire two more helpers.  This allowed him to work on the business and not in it.

While his men are working on one project, my client, and his wife are at home calling the leads that our services are providing for him, he’s out giving an estimate or he’s on the dashboard that we provide responding to reviews.  What does Local SEO mean for him?  It means he can think and act like a business.  He’s not going to stop paying us because there’s a fear of the leads will stop coming in.  Whereas before, he had no idea where the next client was going to come from.  So what we do is provide him peace of mind.

Not every person I meet can see the value in Local SEO.  Even when I share this.  I met an event planner and she told me a sobering tale.  She in a sense sold herself as to why she needed my services.  She shared this, she had a friend who wanted her services and went to Google to find her.  The friend goes on to say, “I almost went with a competitor because I couldn’t find you on Google.”  I posed the question, how many people are looking for you right now and following through with your competitor because you’re not there?  Sadly she didn’t feel that there was a reason to have Local SEO that it wouldn’t help her business.  Even though her own story would prove differently.

At the end of the day, for every client that isn’t doing business with you, whatever you think you can earn per client your competition is going to get that money.  What can Local SEO do for your business?



from Zion Port http://bit.ly/2gbsshN
Local Search, seo, Local SEO

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Quality Content is Still Trending in 2017

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quality content writingWe are one month away from experiencing a brand new year. With a new year brings new challenges. In the internet marketing industry, there are things that are worth noting to be sure we’re ready for the latest marketing trends of the new year. The way we’re able to follow this is because we are seeing the shifts in the industry and where they are going. Let’s go over a few of them.

One of the major trends that aren’t changing but in fact is becoming just as stable is quality content. Is this really a trend? It’s no different than saying affordable search engine optimization services is trending.  We’ve been preaching quality content since 2011. The reason why this is still being talked about is because it’s not being done like it should.

Have you ever been on ten different sites and you’re getting a lot of the same information just worded differently? The reason why many sites don’t rank well is because of the lack of quality control. More importantly, the links that are pointing to the website are poorly done.

An example of how poor content is done. Blog A: “Water is good for losing weight.” Blog B: “Lose weight drinking water.”

What’s wrong with this? It’s the same message. If I wanted to know the benefits of water from two sources and this is what I get. I’m not getting anything new.

There’s a difference in sharing your take on the topic and simply blending an already written article. It’s one thing to speak the same thing. Which is nice, because there is validation in Person A and Person B are saying “Drinking water shrinks the belly.”

How does this go wrong?

There are tools out there that allow people to skip the research process of content writing. These tools are known as scrapers. Essentially the way it works is the tool goes to blog A and copies the first paragraph. Goes to blog B and copies the first paragraph and does the same on blog C. Then it will paste those paragraphs in an article so it looks like unique.

Is there a solution? You can have more dense content. I mean you could write a 1,000-word article and only 50 words are valuable. It’s a tough thing to do to write engaging quality content.

When Zion Port write articles we are researching on the topic. What we want to know is what’s the trending problem at the time that we’d like to address. Going back to the “lose weight” topic. We know losing weight isn’t what they’re just looking for. A person might be looking for a fast way to do it or an easy way. Perhaps a combination of them both.

We might write an article that is titled, “Drink water is a fast and easy way to lose weight.” We aren’t going to copy what Blog A and Blog B says. We might be inspired by some of that content but we’re not copying a paragraph to put down in our article. Essentially if I can sum it up we’re researching the topic and sharing with you what we’ve learned yet to keep it relevant and accurate as much as possible.

Let’s keep our content for 2017 in very good quality.

*disclaimer* In the article is written about lose weight tips.  It’s used for explanations only and I can’t validate if that is true.  So keep in mind it’s only there to share the points of the article.  I can say that water is essential for life but anything beyond that it’s about making points to the topic. 


from Zion Port http://bit.ly/2fTNvly
seo, content writing

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SEO Metrics Will Drain Your Marketing Efforts

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When doing your own marketing for your business it’s important to note that Internet Marketing is really golden.  Simply because of one simple word, “Metrics.”  In an offline world, you’re praying for results.  I’m not here to say offline marketing is evil because it’s still a great way to advertise yourself.  A lot of big businesses have the money to use every possible method.  Legal services tend to have enough money to utilize everything.

For the rest of us who are starting out, we want the most cost effective solution on the planet.  A website is a key component to your business.  Before going further I’d like to make sure this is understood.  Having a website even a poorly designed one is a bonus.  Simply because it means you’re a serious business.  In many cases, it means you’re a real business.

We live in the information era.  We all understand the importance of time and I know you can’t convey to me everything about your business if I just met you, but if you gave me your card and you don’t have a website address on there, then how can I know more about you?  This is an interesting detour that leads us back to the topic which is metrics.  Being able to track the traffic, your ranking position in search engines, and what keywords are working.

SEO Metrics Tools

The tools are here to help guide us in our marketing efforts.  I’ll give you two amazing recommendations that I find to be valuable.  Keep in mind, there are many tools out there for your benefit.  Today I’d like to keep it simple and just target two of them.

SEMRush – For the DIY’s

If you’ve been doing the marketing on your own, a good tool to use to check your pulse is SEMRush.  Simply because there’s enough metrics to be dangerous.  You can utilize the free version of the tool and you’d be fine.  Again, it’s you and your business. No one else to worry about.

You get a lot of data.  Keyword positions, competitor analysis and even track your own PPC campaigns if any.  Even agencies that are keen in this industry will turn to SEMRush.  The data there is enough to be amazingly dangerous.

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ZionPort – local SEO agency

Whenever possible, don’t go at marketing alone.  Zion Port provides an amazing dashboard for their clients.  It’s a live dashboard.  It’s super genius and interactive.  Basically, you’re able to follow along with the plans the Zion Port team put in place.  You can even monitor and take care of the reviews about your business which is pretty amazing on its own.

One of the best reasons to have a small business SEO firm handle all of this for you is because one, you don’t have to monitor everything.  Meaning,  you need to be working your business more than worrying about your metrics.  Secondly, if you have any questions the staff is there to answer them for you.  Granted you can call in with SEMrush also, but we’re talking tailor made conversations.best seo metrics

With SEMRush, they can give you recommendations but that’s where it ends.  Zion Port will work with you, and essentially it’s like hiring a team to watch your metrics and take action on it.  An example would be, with an advertising campaign.  We might see your numbers take a dip, tweak the campaign a bit until we see the spike.

Could you do this yourself? Yes.  How much time in the day is there? You could look here

 

SEO Metrics that Matter

This is what it boils down to.  Having a small business SEO checklist would be the right thing to put here.  It’s what’s expect I should say.  The truth is, the only metric that matters is profitability growth.  I can say from experience that starting out, I put every business on a cookie cutter regime.  This means I did the same exact thing for everyone.

At the time it worked.  Google haven’t released the Panda or Penguin yet.  So, the checks and balances then were not there to worry about.  Yet my methodologies are pretty sound.  So much so, when Panda and Penguin were released none of the clients got hit.  They remained where they were.

Why does that matter?  Because they are still going to be found in search results.  I have a client obsessed with his metrics.  He’s forever tweaking his On page, but will not do any marketing.  He’s focused on the data reports given only and is essentially paralyzed by it.

The importance of this article is not be hung up on the data.  Just continue to execute your marketing tactics.  Use the data to show you where you’re strong, and we’re you’re the weakest.  Tweak things accordingly and you will succeed.



from Zion Port http://bit.ly/2cWtdXR
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Zion Port offers Facebook Advertising

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Facebook has been an ever growing platform for all walks of life. Its free for a lot of use to utilize literally every aspect of that domain, and that’s largely in part because businesses in this case are paying for our freedom. They do this by purchasing adspace. Ads have a very negative feeling that follows it. All because we would say resoundingly, how we don’t like ads.

Which is fine to say, because now you’re in the majority. In fact, its hard to think of anyone who says, yes I love ads. When in fact we do. How does this work? What you might not realize is that you like ads tailored to you. Things that you’re interested in. If you have yourself a Motorcycle. Ads that tailors around, gear and accessories would move you to a purchase faster than it would me, but motorcycle ads wouldn’t show up on my virtual doorstep.

With that being said, there are clients who struggle with Facebook advertising, and really its prime real estate to get into. Facebook advertising is very similar to Adwords by Google. The only difference is the competition isn’t as fierce as adwords, which is why we’re able to offer this at a much lower rate than PPC.

Secondly, there are many SEO agencies who wouldn’t even dare touch Facebook ads, and stick strictly with PPC. So this is a bonus for Zion Port. Yet, when you think about it, its not really all that different than PPC. Of course this is not something I’d tell my competitors.

The Facebook Paid Social Media Campaigns provides small and medium businesses the ability to launch their own paid Facebook campaigns following the goals they want to achieve. We provide the creative work needed to create the most compelling creative assets and the expert analytics needed to identify the best audience for your brand and deliver your message to them.

Yes it does take quite of bit of work, and it does require some effort, but you have to understand that once done right, its just like PPC it will yield the results you’re looking for. Its really perfect for building up leads to do e-mail marketing to later on.

Lets talk Facebook strategy during your free consultation.



from Zion Port http://bit.ly/1mldINH
Social Media, Facebook Advertising

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seo for veterinarians in Los Angeles California

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search engine optimization, seo, programmer

Zion Port provides the seo for veterinarians in Los Angeles California that you’re looking for. In our world today, everything counts on the power of computers. Everything is being managed and governed by computers. All elements of life issue things that belong to the cyber world.

Zion Port is able to rank 80% of websites for reasonable target terms. You can get about 60% of keywords to the first page of Google within 6 months. As a result our efforts can drive your ROI by over 20x’s the return on investment for every dollar spent. Our clients typically stay faithful to our service for over a year and some with us since the dawn of our company.

Did you know that since 2015 there are over 30 million businesses in the US alone. Now here are some important facts when considering Zion Port as the agency to provide the seo for veterinarians in Los Angeles California }. Out of all those millions of businesses only 60% of them don’t have a website. 41% plan to build a website and approximately 28% only have a domain.

What might this mean for you? This applies to your competitors also. So, if you have a website you’re in the top 40%. What we can’t say for sure is how many of them are actually running a digital marketing campaign. Just because you see a competitor on the first page of Google search results doesn’t necessarily mean they have an agency backing them up. There are factors that can go into the reason why they are there and the most popular reason tends to be they were first to getting a website most likely and they have an aged domain.

All the more reason why you want to hire Zion Port as the seo for veterinarians in Los Angeles California }. There are 3 important facts that you should know that we already know for sure. 91% of traffic goes to page 1 of Google search results. More than 60% of the users clicks the website on the first position. Zion Port are experts at getting you to the first position of Google for multiple keywords. Increasing the effectiveness of your campaign. I’m sure you’ll find us to be the perfect fit.

If this makes sense to you – Let’s Talk!

We want to help you increase your ROI.  Tell us a little bit about your project and we will get in touch back with you quickly.



from Zion Port http://bit.ly/2idJOgs

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seo services firm in Jamul California 91935

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digital marketing, new technologies, internet

Zion Port provides the Affordable SEO Services That Works. In our world today, whatever counts on the power of computer systems. Everything is being managed and governed by computers. All aspects of life concern things that belong to the cyber world.

Zion Port is able to rank 80% of websites for reasonable target terms. You can get about 60% of keywords to the first page of Google within 6 months. As a result our efforts can drive your ROI by over 10x’s the ROI for every dollar spent. Our clients typically stay faithful to our service for over a year and some with us since the dawn of our company.

Did you know that since 2015 there are over 30 million businesses in the US alone. Now here are some important facts when considering Zion Port as the agency to provide the seo services firm in Jamul California 91935}. Out of all those millions of businesses only 60% of them don’t have a website. 41% plan to build a website and approximately 28% only have a domain name.

What might this mean for you? This applies to your competitors also. So, if you have a website you’re in the top 40%. What we can’t say for sure is how many of them are actually running a digital marketing campaign. Just because you see a competitor on the first page of Google search results doesn’t necessarily mean they have an agency backing them up. There are factors that can go into the reason why they are there and the most popular reason tends to be they were first to getting a website most likely and they have an aged domain.

All the more reason why you want to hire Zion Port as the seo services firm in Jamul California 91935}. There are 3 important facts that you should know that we already know for sure. 91% of traffic goes to page 1 of Google search results. More than 60% of the users clicks the website on the first position. Zion Port are experts at getting you to the first position of Google for multiple keywords. Increasing the effectiveness of your campaign. I’m sure you’ll find us to be the perfect fit.

If this makes sense to you – Let’s Talk!

We want to help you increase your ROI.  Tell us a little bit about your project and we will get in touch back with you quickly.



from Zion Port http://bit.ly/2jw0ThO

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seo for hotels in Bridgeport California 93517

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tablet, modern office, the head of the

Zion Port provides the Cost effective SEO Services That Works. In our world today, whatever depends on the power of computers. Whatever is being managed and governed by computer systems. All aspects of life concern things that belong to the cyber world.

Zion Port is able to rank 80% of websites for reasonable target terms. You can get about 60% of keywords to the first page of Google within 6 months. As a result our efforts can drive your ROI by over 10x’s the return on investment for every dollar spent. Our clients typically stay faithful to our service for over a year and some with us since the dawn of our company.

Did you know that since 2015 there are over 30 million businesses in the United States alone. Now here are some important facts when considering Zion Port as the agency to provide the seo for hotels in Bridgeport California 93517}. Out of all those millions of businesses only 60% of them don’t have a website. 41% plan to build a website and approximately 28% only have a domain.

What might this mean for you? This applies to your competitors also. So, if you have a website you’re in the top 40%. What we can’t say for sure is how many of them are actually running a digital marketing campaign. Just because you see a competitor on the first page of Google search results doesn’t necessarily mean they have an agency backing them up. There are factors that can go into the reason why they are there and the most popular reason tends to be they were first to getting a website most likely and they have an aged domain.

All the more reason why you want to hire Zion Port as the seo for hotels in Bridgeport California }. There are 3 important facts that you should know that we already know for sure. 91% of traffic goes to page 1 of Google search results. More than 60% of the users clicks the website on the first position. Zion Port are experts at getting you to the first position of Google for multiple keywords. Increasing the effectiveness of your campaign. I’m sure you’ll find us to be the perfect fit.

If this makes sense to you – Let’s Talk!

We want to help you increase your ROI.  Tell us a little bit about your project and we will get in touch back with you quickly.



from Zion Port http://bit.ly/2idzeq2

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seo for publishers in Maxwell California 95955

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office, freelancer, computer

Zion Port provides the seo for publishers in Maxwell California 95955 that you’re looking for. In our world today, everything depends on the power of computers. Everything is being managed and governed by computer systems. All aspects of life issue things that belong to the cyber world.

Zion Port is able to rank 80% of websites for reasonable target terms. You can get about 60% of keywords to the first page of Google within 6 months. As a result our efforts can drive your ROI by over 20x’s the return on investment for every dollar spent. Our clients typically stay faithful to our service for over a year and some with us since the dawn of our company.

Did you know that since 2015 there are over 30 million businesses in the United States alone. Now here are some important facts when considering Zion Port as the agency to provide the seo for publishers in Maxwell California 95955}. Out of all those millions of businesses only 60% of them don’t have a website. 41% plan to build a website and approximately 28% only have a domain.

What might this mean for you? This applies to your competitors also. So, if you have a website you’re in the top 40%. What we can’t say for sure is how many of them are actually running a digital marketing campaign. Just because you see a competitor on the first page of Google search results doesn’t necessarily mean they have an agency backing them up. There are factors that can go into the reason why they are there and the most popular reason tends to be they were first to getting a website most likely and they have an aged domain.

All the more reason why you want to hire Zion Port as the seo for publishers in Maxwell California 95955}. There are 3 important facts that you should know that we already know for sure. 91% of traffic goes to page 1 of Google search results. More than 60% of the users clicks the website on the first position. Zion Port are experts at getting you to the first position of Google for multiple keywords. Increasing the effectiveness of your campaign. I’m sure you’ll find us to be the perfect fit.

If this makes sense to you – Let’s Talk!

We want to help you increase your ROI.  Tell us a little bit about your project and we will get in touch back with you quickly.



from Zion Port http://bit.ly/2jw2Z19

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seo for higher education in Keyes California

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online marketing, internet marketing, digital marketing

Zion Port provides the seo for higher education in Keyes California 95328 that you’re looking for. In our world today, everything relies on the power of computer systems. Whatever is being handled and governed by computers. All elements of life issue things that are related to the cyber world.

Zion Port is able to rank 80% of websites for reasonable target terms. You can get about 60% of keywords to the first page of Google within 6 months. As a result our efforts can drive your ROI by over 10x’s the ROI for every dollar spent. Our clients typically stay faithful to our service for over a year and some with us since the dawn of our company.

Did you know that since 2015 there are over 30 million businesses in the US alone. Now here are some important facts when considering Zion Port as the agency to provide the seo for higher education in Keyes California }. Out of all those millions of businesses only 60% of them don’t have a website. 41% plan to build a website and approximately 28% only have a domain name.

What might this mean for you? This applies to your competitors also. So, if you have a website you’re in the top 40%. What we can’t say for sure is how many of them are actually running a digital marketing campaign. Just because you see a competitor on the first page of Google search results doesn’t necessarily mean they have an agency backing them up. There are factors that can go into the reason why they are there and the most popular reason tends to be they were first to getting a website most likely and they have an aged domain.

All the more reason why you want to hire Zion Port as the seo for higher education in Keyes California 95328}. There are 3 important facts that you should know that we already know for sure. 91% of traffic goes to page 1 of Google search results. More than 60% of the users clicks the website on the first position. Zion Port are experts at getting you to the first position of Google for multiple keywords. Increasing the effectiveness of your campaign. I’m sure you’ll find us to be the perfect fit.

If this makes sense to you – Let’s Talk!

We want to help you increase your ROI.  Tell us a little bit about your project and we will get in touch back with you quickly.



from Zion Port http://bit.ly/2idIkTm

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seo for realtors in Orange California 92862

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digital marketing, emarketing, the positioning of the

Zion Port provides the Budget-friendly SEO Services That Functions. In our world today, whatever depends on the power of computer systems. Whatever is being managed and governed by computers. All aspects of life issue things that relate to the cyber world.

Zion Port is able to rank 80% of websites for reasonable target terms. You can get about 60% of keywords to the first page of Google within 6 months. As a result our efforts can drive your ROI by over 20x’s the return on investment for every dollar spent. Our clients typically stay faithful to our service for over a year and some with us since the dawn of our company.

Did you know that since 2015 there are over 30 million businesses in the United States alone. Now here are some important facts when considering Zion Port as the agency to provide the seo for realtors in Orange California 92862}. Out of all those millions of businesses only 60% of them don’t have a website. 41% plan to build a website and approximately 28% only have a domain name.

What might this mean for you? This applies to your competitors also. So, if you have a website you’re in the top 40%. What we can’t say for sure is how many of them are actually running a digital marketing campaign. Just because you see a competitor on the first page of Google search results doesn’t necessarily mean they have an agency backing them up. There are factors that can go into the reason why they are there and the most popular reason tends to be they were first to getting a website most likely and they have an aged domain.

All the more reason why you want to hire Zion Port as the seo for realtors in Orange California 92862}. There are 3 important facts that you should know that we already know for sure. 91% of traffic goes to page 1 of Google search results. More than 60% of the users clicks the website on the first position. Zion Port are experts at getting you to the first position of Google for multiple keywords. Increasing the effectiveness of your campaign. I’m sure you’ll find us to be the perfect fit.

If this makes sense to you – Let’s Talk!

We want to help you increase your ROI.  Tell us a little bit about your project and we will get in touch back with you quickly.



from Zion Port http://bit.ly/2jw7VDz

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seo for therapists in Hemet California 92544

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tablet, modern office, the head of the

Zion Port provides the seo for therapists in Hemet California that you’re looking for. In our world today, whatever depends on the power of computer systems. Whatever is being managed and governed by computers. All aspects of life issue things that belong to the cyber world.

Zion Port is able to rank 80% of websites for reasonable target terms. You can get about 60% of keywords to the first page of Google within 6 months. As a result our efforts can drive your ROI by over 20x’s the return on investment for every dollar spent. Our clients typically stay faithful to our service for over a year and some with us since the dawn of our company.

Did you know that since 2015 there are over 30 million businesses in the United States alone. Now here are some important facts when considering Zion Port as the agency to provide the seo for therapists in Hemet California 92544}. Out of all those millions of businesses only 60% of them don’t have a website. 41% plan to build a website and approximately 28% only have a domain.

What might this mean for you? This applies to your competitors also. So, if you have a website you’re in the top 40%. What we can’t say for sure is how many of them are actually running a digital marketing campaign. Just because you see a competitor on the first page of Google search results doesn’t necessarily mean they have an agency backing them up. There are factors that can go into the reason why they are there and the most popular reason tends to be they were first to getting a website most likely and they have an aged domain.

All the more reason why you want to hire Zion Port as the seo for therapists in Hemet California }. There are 3 important facts that you should know that we already know for sure. 91% of traffic goes to page 1 of Google search results. More than 60% of the users clicks the website on the first position. Zion Port are experts at getting you to the first position of Google for multiple keywords. Increasing the effectiveness of your campaign. I’m sure you’ll find us to be the perfect fit.

If this makes sense to you – Let’s Talk!

We want to help you increase your ROI.  Tell us a little bit about your project and we will get in touch back with you quickly.



from Zion Port http://bit.ly/2idzsNN

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seo for higher education in Sacramento California 94236

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office, freelancer, computer

Zion Port provides the Inexpensive SEO Services That Works. In our world today, whatever counts on the power of computer systems. Everything is being managed and governed by computer systems. All elements of life concern things that are related to the cyber world.

Zion Port is able to rank 80% of websites for reasonable target terms. You can get about 60% of keywords to the first page of Google within 6 months. As a result our efforts can drive your ROI by over 10x’s the return on investment for every dollar spent. Our clients typically stay faithful to our service for over a year and some with us since the dawn of our company.

Did you know that since 2015 there are over 30 million businesses in the US alone. Now here are some important facts when considering Zion Port as the agency to provide the seo for higher education in Sacramento California }. Out of all those millions of businesses only 60% of them don’t have a website. 41% plan to build a website and approximately 28% only have a domain.

What might this mean for you? This applies to your competitors also. So, if you have a website you’re in the top 40%. What we can’t say for sure is how many of them are actually running a digital marketing campaign. Just because you see a competitor on the first page of Google search results doesn’t necessarily mean they have an agency backing them up. There are factors that can go into the reason why they are there and the most popular reason tends to be they were first to getting a website most likely and they have an aged domain.

All the more reason why you want to hire Zion Port as the seo for higher education in Sacramento California 94236}. There are 3 important facts that you should know that we already know for sure. 91% of traffic goes to page 1 of Google search results. More than 60% of the users clicks the website on the first position. Zion Port are experts at getting you to the first position of Google for multiple keywords. Increasing the effectiveness of your campaign. I’m sure you’ll find us to be the perfect fit.

If this makes sense to you – Let’s Talk!

We want to help you increase your ROI.  Tell us a little bit about your project and we will get in touch back with you quickly.



from Zion Port http://bit.ly/2jw0T1i

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