SEO Metrics Will Drain Your Marketing Efforts

When doing your own marketing for your business it’s important to note that Internet Marketing is really golden.  Simply because of one simple word, “Metrics.”  In an offline world, you’re praying for results.  I’m not here to say offline marketing is evil because it’s still a great way to advertise yourself.  A lot of big businesses have the money to use every possible method.  Legal services tend to have enough money to utilize everything.

For the rest of us who are starting out, we want the most cost effective solution on the planet.  A website is a key component to your business.  Before going further I’d like to make sure this is understood.  Having a website even a poorly designed one is a bonus.  Simply because it means you’re a serious business.  In many cases, it means you’re a real business.

We live in the information era.  We all understand the importance of time and I know you can’t convey to me everything about your business if I just met you, but if you gave me your card and you don’t have a website address on there, then how can I know more about you?  This is an interesting detour that leads us back to the topic which is metrics.  Being able to track the traffic, your ranking position in search engines, and what keywords are working.

SEO Metrics Tools

The tools are here to help guide us in our marketing efforts.  I’ll give you two amazing recommendations that I find to be valuable.  Keep in mind, there are many tools out there for your benefit.  Today I’d like to keep it simple and just target two of them.

SEMRush – For the DIY’s

If you’ve been doing the marketing on your own, a good tool to use to check your pulse is SEMRush.  Simply because there’s enough metrics to be dangerous.  You can utilize the free version of the tool and you’d be fine.  Again, it’s you and your business. No one else to worry about.

You get a lot of data.  Keyword positions, competitor analysis and even track your own PPC campaigns if any.  Even agencies that are keen in this industry will turn to SEMRush.  The data there is enough to be amazingly dangerous.

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ZionPort – local SEO agency

Whenever possible, don’t go at marketing alone.  Zion Port provides an amazing dashboard for their clients.  It’s a live dashboard.  It’s super genius and interactive.  Basically, you’re able to follow along with the plans the Zion Port team put in place.  You can even monitor and take care of the reviews about your business which is pretty amazing on its own.

One of the best reasons to have a small business SEO firm handle all of this for you is because one, you don’t have to monitor everything.  Meaning,  you need to be working your business more than worrying about your metrics.  Secondly, if you have any questions the staff is there to answer them for you.  Granted you can call in with SEMrush also, but we’re talking tailor made conversations.

With SEMRush, they can give you recommendations but that’s where it ends.  Zion Port will work with you, and essentially it’s like hiring a team to watch your metrics and take action on it.  An example would be, with an advertising campaign.  We might see your numbers take a dip, tweak the campaign a bit until we see the spike.

Could you do this yourself? Yes.  How much time in the day is there? You could look here

 

SEO Metrics that Matter

This is what it boils down to.  Having a small business SEO checklist would be the right thing to put here.  It’s what’s expect I should say.  The truth is, the only metric that matters is profitability growth.  I can say from experience that starting out, I put every business on a cookie cutter regime.  This means I did the same exact thing for everyone.

At the time it worked.  Google haven’t released the Panda or Penguin yet.  So, the checks and balances then were not there to worry about.  Yet my methodologies are pretty sound.  So much so, when Panda and Penguin were released none of the clients got hit.  They remained where they were.

Why does that matter?  Because they are still going to be found in search results.  I have a client obsessed with his metrics.  He’s forever tweaking his On page, but will not do any marketing.  He’s focused on the data reports given only and is essentially paralyzed by it.

The importance of this article is not be hung up on the data.  Just continue to execute your marketing tactics.  Use the data to show you where you’re strong, and we’re you’re the weakest.  Tweak things accordingly and you will succeed.

from Zion Port http://bit.ly/2cWtdXR
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