What is SEO digital marketing Basics Services Meaning in Web Design Tutorial - https://youtu.be/UIBkMlAzXZU
Read More »

In the past few years, social media marketing has started to acquire a very important role in the online world. With around 2 billion people using social media, there’s no denying that many companies are trying to create and pursue a loyal following on social media. That’s what really makes a difference and why social media marketing is indeed a thing that you should focus on as fast as possible.  The benefits of social media marketing.

More exposure for your brand

The major benefit of social media marketing is that it helps you get more exposure for your brand. The great thing is that the exposure is very large, especially with so many people using social media on a daily basis. As long as you take your time you will be more than impressed with the results and the value that you can obtain here!

You get more traffic

Traffic is crucial if you want to sell items and generate a loyal following. You should always try to talk with your customers and encourage them to visit your website. Most of them will do that and you definitely need such followers if you want to acquire the best possible experience and results in the long haul.

You gain marketplace insights

Finding good marketplace insights usually costs a lot of money, with many companies being focused on this alone. Yet with some good social media marketing services you never have to worry about that ever again. That’s what makes this type of service very helpful and the results you get here are indeed going to impress quite a bit in the end.

Affordable

A thing to note about the social media marketing services is that they are affordable. You don’t have to spend a lot of money, but they do provide a great set of results. They bring you quality and value, all while keeping the costs very low. That matters a lot and the experience will be worth it.

You increase brand loyalty

One of the main targets for any brand is to generate a loyal following. It’s really hard to do that, but most of the time you shouldn’t worry that much as a loyal following can be acquired via social media marketing and a good set of services.

Customers are happy

People always want to feel that you deliver them a great set of results. They want to feel appreciated and social media marketing allows them to feel that way. It enhances customer interaction and it helps take the experience to new heights very fast. It’s definitely one of the best investments that you can make for your business.
You should consider investing in social media marketing as fast as possible. This is one of the best investments you can make, as it helps deliver an outstanding experience and the outcome can be very well worth it. As long as you are working hard to promote your business and you want to obtain a really good experience, social media marketing is the right fit for you!

from Zion Port http://bit.ly/2j1vV21
Social Media, personal branding, social media marketing
Read More »

Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for? This can be a wise method, but with ifs and buts.

For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZines subscribers constantly practice a buying habit until you put some money to find out.  Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.

Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscribers attention by giving a free or risk-free product or offer through your ad.When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.

While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.

from Zion Port http://bit.ly/2jiB0mq
Advertising, seo, ezine, internet marketers, mailing list
Read More »

What makes Google so great is the value that they deliver to people who uses them.  We tend to trust the information to be fairly reasonable to what we are searching for.  Because of search engine, sentry’s called: Panda and Penguin.  This wasn’t always the case but they have made strides to changing that.  The science behind what makes Google work is very simple really.  Now if you’re getting into digital marketing or you want to be a seo specialist you’re probably hearing the terms, Panda or Penguin thrown around.  What do they mean, are they important to your online success and what can you do about it?  Firstly, I don’t know this for sure.  In real life, I know penguins are fairly safe.  They’re curious about us.  As for a Panda, I wouldn’t recommend trying to pet one in the wild.  Though this isn’t what we mean when we talk about these creatures.  We’ll get into that.

Here’s what made Google unique.  When they began the creators noticed something about the web at the time.  They learned the value of links.  This is how they deemed a website was valuable.  They realized here is a website that has 100 links from 100 different websites.  Then they’ve noticed how another website in the same category is only getting 20.  So, Google said, “The website with the most links must be the most important.”  So they created their spider-bot to start crawling the internet.  If they found a website that had a link, one part of the agent will continue to scan the website and a part will follow the link and repeat the process.

For every page they find, they’d index it while noticing how many links are pointing to it.  This is how they’ve determined value.  As time went on people learned that if I just threw a bunch of links to my website I’ll rank higher in Google.  I personally learned about SEO in 2010.  In 2011, I started to become a little more business oriented with it.  Yet, early on I felt a link from a website that people frequented were more valuable.

Meaning, if I had a link from CNN.com would be more valuable to me than 1,000 websites I just made up today and threw those links to my website.  Only because I figured if an article is being read, a person might also want to take action also.  This isn’t to say I have any articles from CNN.com but a lot of articles come from “authoritative” domains.  I cared to go for high traffic websites to do business with them.

Somehow working even back in 2010.  I remember having about 70 websites I’d do business with at any given time.  I’d write an article or have one written and I would guest post on these places.  This is how I started Zion Port before it existed.  This practice is still used today, I just have more resources now.  So, for an agreed price, I’d do my SEO by promising at least 4 links from reputable websites is what I called it.

In the year, 2012 Google rolled out Penguin.  This was a program designed to take care of one thing.  Links.  When Google learned that people were easily gaming the system by simply throwing links at a website and you can easily rank questionable websites with their search results.  Well, the good news is SEO agencies (unlike my own) used this to their advantage of course.  They were able to charge the same thing as I do and offer you 4,000 links each month.  The reason why this is good news is because even though this happened, you were able to saturate Google with more stuff and not just “questionable adult material.”  That being said, Google figured out how these links were being acquired and from where.  People used what are known as link farms.  It’s essentially mini-websites and all it has on it were links.

A massive backlash went out across the internet and businesses lost their top positions on Google and this caused a considerable uproar.  You were either not on the first page of Google or not on Google at all.  Google released guidelines as to how the search algorithm works and they called it Penguin.  Where it was no longer about how many links you had but the quality of the links.  Not to boast but I believe I can, but none of my clients in the past or present has ever suffered a penalty from Google.

Then Google released this thing that they like to rank websites that have content.  If you’re a website with content then Google wants to reward you.  Of course, this was soon taken advantage of.  Zion Port knew this but we never waivered.  We said, “Let’s just keep writing relevant topical content and distributing them to our partners.”  We also realized as Google’s Penguin was updating that it seemed to get smarter and smarter with the links that we figured well it’s a matter of time when they’ll expand that to include poorly created articles.

No sooner than we’ve spoken they’ve released a whole new algorithm and called it, Panda.  A lot of our competitor’s clients left them when they learned how the tactics they were using weren’t quality based.  For a time it was good until it wasn’t.  Zion Port never took the approach, let’s market for Google.  We’ve taken the approach let’s create the internet that we can enjoy.  If I want to read quality articles, then let’s create quality articles.

On the same note, the reason why these agencies burned out because they wanted to deliver speed to their clients.  There are always interesting loopholes in the Google algorithm that you can take advantage of that will rank a website super fast but time has told us that Google quickly learns of that loophole and corrects it.  So we always tell our clients, because we want to do right by you.  We don’t sell get rich quick, what we offer is quality and we build you up and it takes time for us to do that.  Which is why you’ll see our campaigns are recommended for 6 months.  Because it’s a safe steady progression that will make you Google-proof at some point.  Now, there are keywords that we target that will rank super fast and others that are extremely stubborn.  That generally deals with the competitive nature and some other factors.

We have turned down a lot of business because the client wants fast.  Do we know methods that will do it?  Probably, will it be a lasting method and will it hurt them in the end?  Again history in such a short time that fast growth through sketchy tactics is never good.  If we do things right, you’ll be safe!

from Zion Port http://bit.ly/2iVb9Du
seo, Google Algorithm, Panda, Penguin
Read More »

Pay Per Click does have a lot to offer you when you use them in your paid advertising efforts.  You can still get a lot of bang for your dollar.  Firstly, our pay per click for small businesses campaigns are unique on so many levels.  One of the things about PPC is that it’s a massive beast.  Sometimes I forget just how much work tends to go into it.  A lot of times why PPC or any paid advertising service gets a bad rap is because a user doesn’t get good results.  Chances are a person is doing it by themselves.  Because hiring an agency might be too expensive for them.  That can be a matter of conjecture.

Hiring the wrong agency is too expensive.  Doing it by yourself can be too expensive unless you know what you’re doing.   Not hiring Zion Port to do your paid advertising campaigns is also too expensive to ignore.  Google is often changing their interface for PPC, but not only that if you don’t know what you can do with PPC for one you’re going to end up blowing all of your budgets.  There is a lot of things to consider when taking on this task.

Not to mention that Adwords have extensions and when Zion Port finally gets a client that allows us to take on their advertising campaign we have so much to clean up and before the hour is over you can generally see why the campaign never worked.

What makes Zion Port Different?

Let’s not focus on how we’re different.  Let’s focus on why we are different.  Because at the end of the day you care about one thing, “RESULTS.”  Which is what we deliver time and time again.  We usually get a client that’s about to throw his (her) hands upon PPC and Zion Port becomes the last resort.  In their minds, a client would think, “If they can’t do it” then PPC is no good.

What tends to happen is the client starts with a high $3,000 budget and on the first month make back only $1500.  They put in an extra $500 for the following month and only make back $1,000.  What keeps them from making it all back is a lot of variables.  Each client has their own set of issues that were never addressed or they never knew about it.   So usually they’ll approach us with that $1,000 budget and ask if we can work with it.

Over the years our skill and experience have shot through the roof.  Zion Port launched in 2013 but I’ve been in the internet marketing industry since 2011.  In the two year span I’ve started to put together a team of professionals like myself before I decided to give us a name.  By the first official year, we’ve perfected a process across the board so I can say since 2014 every PPC campaign we’ve taken on, the client received a full ROI in the first to second week of the campaign.  With very little of that budget spent at the same time.  When a client views the dashboard that we give them, they’re able to see the progress in real-time.  Again by the second week we’re always getting a call where they’ll say I just made $1.5k and more and you’ve barely scratched a quarter of our budget.

Again, it’s not a matter of how we’re different.  It’s a matter of why we’re different.  If you’re still having a hard time overcoming your paid advertising campaigns.  Talk to us.  I’m sure we can help.

from Zion Port http://bit.ly/2i2gc1G
Advertising, Pay Per Click, PPC
Read More »