We’re dawning the arrival of a brand new year, and we are about to shed off the old one.  Time has flown rather quickly, and taking a moment to reflect on the SEO industry over the course of the year.  Things you may have known, or things that zipped by you and you didn’t really notice.  I’m someone who likes to reflect and try to remember the highlights.  As the old saying goes, “Stop and smell the roses.”  As the landscape of SEO is ever evolving.  There are things at the core of it all that tends to remain true.  So, here’s a snapshot of SEO in 2015.

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Localized searches on search engines are becoming more and more widespread within the Area.  Customers are choosing to use Search engines such as Google, Yahoo, MSN, AOL, and the rest over their traditional paper Yellow Pages. It takes too much time and effort these days to open the Paper directory and search and search alphabetically for the business you would ...

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Looking to improve your Local SEO Rankings? Zion Port Local SEO marketing increases the visibility of your business by driving your website on the top of the local listing. - Top SEO companies for small business
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woman and business plan There are many reasons your website needs a search engine optimization (SEO) consultant to help your website achieve more. Many people will try and go it alone in the search engine optimization process and in the majority of cases this is an erroneous decision and does not get yield the results for your website within the ...

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straight from the source http://zionport.com/seo-consultant-reasons/

Looking to improve your Local SEO Rankings? Zion Port Local SEO marketing increases the visibility of your business by driving your website on the top of the local listing. - Top SEO companies for small business
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SEO is actually a two part process.  You have the Onsite SEO, and the Offsite SEO.  Each of these are very important.  You can't do one and not do the other.  Its literally going to go no where.  Its like having a car but no wheels, or having wheels and no car.  It seems silly, but seo and internet marketing services are helpful not because its a service done, but because of all the time you're saving by not doing it.  Zion Port is a professional search engine optimization company that excels at a great local marketing service.

First off, SEO is marketing, both on site and off site.  Think of a store if you will.  If you use Wal-mart for example and such giant stores.  We've all seen a Wal-mart commercial at one time or another.  They like to talk about all of your savings.  So this is in effect off site, marketing.  Onsite marketing is the effort you put in to help guide you around the store.

You might see a sign for clothing here, electronics sign over there.  Now the way this works in a search engine perspective is that, Google can't see products.  They can only read.  They can see the signs, and see the names on products.  If Wal-mart were a proverbial website.  The spider or bots are clicking on signs to see where they go.  Here are all the "Men's Clothes."  That so happens to be a keyword so we have to index that.  Then here are, "Sports Mens Clothes."  Another keyword.  Then here goes, "Nike sports pants for men."  Pants and clothes are synonyms and Google sees that as another keyword.

Essentially the mens section is nothing more than a page.  So Google is able to figure out what this page is and what its all about.  Now, when a guy goes looking for mens clothes near me, Google has some resources to give to the individual.

When Zion Port performs search engine optimization for small business the first thing we like to know about as much as possible, and that's the services provided.  Which you'd think should be a no-brainer.  Yet, this seems to throw a lot of our clients for a loop.

When a project manager gets his or her small team together to brainstorm on the direction for marketing.   Its always best to have that clear line.  There are times when we get clients who just don't seem to appreciate us having information about their business.

You'd think we were asking them for Colonel's Sander's secret recipe.  So to open them up we have to ask, give us your best sales pitch.  This way we have some idea of what you're providing.  Telling us you're a car company isn't the best answer.  Its too vague.  This isn't a complaint, its more about wanting to give you everything we've got to give you the best chance.

We know that a lot of you might not understand how SEO is really a remarkable way to go, and we've seen how its transformed home-based business to a small office based industry.  With staff, and other kinds of employees.

After a few months, we tend to get a lot of clients saying just how much of a boost they've gotten from Zion Port.  They're getting more business, so much so they do have to hire.  We've had a few where it was just the husband, or just the wife, while the other worked a typical job.  Due to help keep the funding coming in, and/or the spouse may not be all that interested, but hopes it works out because they want the extra income.  Its until after they meet with Zion Port where the working spouse quits their job to help turn it into a family business.

You know what's better than reading about other people's success story?  Is having one of your own.  Right?  Of course it is.  If you want to make that happen, hop over to this website.


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When it comes to SEO and internet marketing, you will find yourself shopping around for the right partner for the job.  You don't just want just anyone taking care of your online needs, but instead you'd want a professional search engine optimization company to handle everything for you.  Because you see yourself as a business, than it only makes sense to find someone who also sees themselves as a business.  Freelancers are fine, and they serve their purposes.  What you want is that business to business connection.
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