Pay Per Click Advertising for Small Business Done Right

Pay Per Click does have a lot to offer you when you use them in your paid advertising efforts.  You can still get a lot of bang for your dollar.  Firstly, our pay per click for small businesses campaigns are unique on so many levels.  One of the things about PPC is that it’s a massive beast.  Sometimes I forget just how much work tends to go into it.  A lot of times why PPC or any paid advertising service gets a bad rap is because a user doesn’t get good results.  Chances are a person is doing it by themselves.  Because hiring an agency might be too expensive for them.  That can be a matter of conjecture.

Hiring the wrong agency is too expensive.  Doing it by yourself can be too expensive unless you know what you’re doing.   Not hiring Zion Port to do your paid advertising campaigns is also too expensive to ignore.  Google is often changing their interface for PPC, but not only that if you don’t know what you can do with PPC for one you’re going to end up blowing all of your budgets.  There is a lot of things to consider when taking on this task.

Not to mention that Adwords have extensions and when Zion Port finally gets a client that allows us to take on their advertising campaign we have so much to clean up and before the hour is over you can generally see why the campaign never worked.

What makes Zion Port Different?

Let’s not focus on how we’re different.  Let’s focus on why we are different.  Because at the end of the day you care about one thing, “RESULTS.”  Which is what we deliver time and time again.  We usually get a client that’s about to throw his (her) hands upon PPC and Zion Port becomes the last resort.  In their minds, a client would think, “If they can’t do it” then PPC is no good.

What tends to happen is the client starts with a high $3,000 budget and on the first month make back only $1500.  They put in an extra $500 for the following month and only make back $1,000.  What keeps them from making it all back is a lot of variables.  Each client has their own set of issues that were never addressed or they never knew about it.   So usually they’ll approach us with that $1,000 budget and ask if we can work with it.

Over the years our skill and experience have shot through the roof.  Zion Port launched in 2013 but I’ve been in the internet marketing industry since 2011.  In the two your span I’ve started to put together a team of professionals like myself before I decided to give us a name.  By the first official year, we’ve perfect a process across the board so I can say since 2014 every PPC campaign we’ve taken on, the client received a full ROI in the first to second week of the campaign.  With very little of that budget spent at the same time.  When a client views the dashboard that we give them, they’re able to see the progress in real-time.  Again by the second week we’re always getting a call where they’ll say I just made $1.5k and more and you’ve barely scratched a quarter of our budget.

Again, it’s not a matter of how we’re different.  It’s a matter of why we’re different.  If you’re still having a hard time overcoming your paid advertising campaigns.  Talk to us.  I’m sure we can help.

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